It’s a Twitter War?

Small audience and small budget means WPS has to do a pretty good job being inventive when it comes to advertising and publicity. A great example would be the Washington Freedom Fan Bill of Rights which, if I remember correctly, is a direct jab at the Redskins (pointy) football team and various complaints from fans. Or there’s the whole twittering during games which we all know was initially frowned upon by the NBA then coveted quite successfully by WPS just in time for the inaugural game. So on the eve of season two we’ve got the Sky Blue FC General Manager declaring a twitter war against the Sky Blue FC President. There’s even a youtube video.

So watching two middle aged white guys “battling it out” it via the internet is nothing new, and I have to admit, after checking out their twitter feeds, this war is extremely tame. No trash talk and as far as I can tell one prize was awarded so far? Someone got a game ticket. Handy if you live in New Jersey or the surrounding areas. And I’m having a hard time figuring out which side to choose (full disclosure, I’m following both). On one hand, you’ve got the President Thomas Hofstetter whose main advantage here is he’s the #%(%&! owner so he’s signing all the checks. Disadvantage would be his admitted inferiority to Red Stars owner and influential twitter-er Peter Wilt. On the other hand you’ve got GM Gerrard Marrone, who admits he’s a Manchester United fan *shudder* and sports a ginormous flavor savor. Yikes. So far Hofstetter wins – but just by a hair.

Category: Marketing Foo, Sky Blue FC, Washington Freedom